Yahoo Sports Strengthens Fantasy Coverage with Norris and Winks Signing

Yahoo Sports has significantly expanded its fantasy football media capabilities by securing multi-year contracts with analysts Josh Norris and Hayden Winks. The move comes after the closure of Underdog’s content network, positioning Yahoo as the new exclusive home for the duo’s popular football program. The show will be available across the Yahoo Sports Network on FAST services, the company’s dedicated streaming site, YouTube, and major podcast platforms.

Norris and Winks bring a substantial audience to the Yahoo ecosystem, having amassed more than 170,000 YouTube subscribers through their data-driven approach to fantasy analysis. Their content has received industry recognition, including a Silver Winner designation in the General Sports category at the 2025 Telly Awards and Fantasy Sports Writers Association (FSWA) awards for Best Long-Form Fantasy Video in both 2023 and 2025. Prior to their tenure at Underdog, both analysts provided content for NBC Sports, a subsidiary of Comcast Corporation.

The integration of Norris and Winks bolsters a Yahoo fantasy lineup that already features established analysts such as Matt Harmon, Justin Boone, Joel Smyth, and Scott Pianowski. The pair is set to debut their show under a new brand later this month. Beyond their flagship program, they will contribute to other Yahoo properties, including Yahoo Fantasy Forecast and Fantasy Football Live. These programs have recently secured top honors from the Fantasy Sports & Gaming Association (FSGA), further cementing Yahoo’s position in the fantasy sports media landscape.

What to watch

• Look for the debut of the rebranded show later this month.
• Monitor audience retention metrics on Yahoo’s FAST and YouTube channels.
• Watch for potential cross-promotional content with the broader Yahoo Fantasy roster.

Source: original release