Fever and Mercury Set for Prime Video Rematch Amidst High Viewership Interest

The Indiana Fever and Phoenix Mercury are scheduled to conclude their regular-season series on Thursday, July 9. The matchup marks the first meeting between the two franchises since their contest on June 24, a game Phoenix won 111-109. That previous outing garnered significant attention following an on-court incident involving Fever guard Caitlin Clark and Mercury forward Alyssa Thomas, which resulted in a post-game upgrade to a Flagrant 2 foul and a subsequent suspension for Thomas.

From a media perspective, Thursday’s tip-off is set for 9 p.m. CT and will be carried nationally by Amazon’s Prime Video. Local broadcasts will also be available on WOI Local 5 and WQAD for viewers in Iowa. The streaming arrangement highlights the continued distribution partnerships between the WNBA and major tech broadcasters to reach broader audiences.

Looking ahead, the Fever’s schedule features a diverse mix of broadcast partners, reflecting the league’s multi-platform strategy. Following the Phoenix game, Indiana will face the Las Vegas Aces on July 12 in a game airing on NBC and Peacock. Subsequent games will be split across the Comcast Corporation portfolio, including USA Network and the CBS/Paramount+ platform. This rotation of carriers underscores the value of sports rights as telecom and media companies seek live content to drive engagement.

Comcast Corporation, the parent company of NBCUniversal and USA Network, currently holds a market capitalization of approximately $83.5 billion. Shares of Comcast were trading down roughly 0.39% in the recent session, with a price of $23.19. As a major player in the Communication Services sector, Comcast relies on live sports programming like the upcoming Fever games to maintain viewership across its cable and streaming assets.

What to watch

• Thursday’s game viewership numbers on Prime Video compared to previous broadcasts.
• Future broadcasting deals and rights renewals involving WNBA distribution partners.
• Comcast’s quarterly earnings report for insights on the performance of its media and streaming segments.

Source: original release