Comcast’s NBC and Peacock Set to Broadcast 2026 American Century Championship

The 2026 American Century Championship is scheduled to return to Edgewood Tahoe Golf Course in Stateline, Nevada, from Friday, July 10, through Sunday, July 12. The event will feature a roster of over 80 celebrities and athletes competing in a three-round tournament utilizing the Modified Stableford scoring system, which encourages aggressive play.

Comcast Corporation, through its NBCUniversal subsidiary, will serve as the primary broadcaster for the event. Coverage will be available across the company’s linear network, NBC, and its streaming platform, Peacock. The first round on Friday will air exclusively on Peacock from 3:00 PM to 6:00 PM ET. Subsequent rounds on Saturday and Sunday will be broadcast from 2:30 PM to 6:00 PM ET on both NBC and Peacock.

The tournament field will include defending champion Joe Pavelski and 2023 winner Stephen Curry. Other notable participants scheduled to compete include Travis Kelce, Jason Kelce, Aaron Rodgers, Tony Romo, Charles Barkley, and Annika Sörenstam. The blend of current and former sports stars contributes to the event’s standing as a staple of the summer sports calendar.

Comcast’s media division relies on live sports programming to drive viewership to both its traditional television channels and its streaming service. The allocation of coverage, with the opening round exclusive to Peacock and subsequent rounds shared with NBC, reflects the company’s strategy to leverage live athletic events to boost digital subscriptions while maintaining linear network presence.

As of the latest market data, Comcast shares were trading higher, with the stock priced at $23.48, reflecting an increase of 0.48% from the previous close.

What to watch

• Viewership figures for the Peacock-exclusive first round compared to linear broadcasts.
• Future guidance from Comcast regarding streaming subscriber growth tied to sports media rights.

Source: original release