MLB All-Star Game Broadcast Lineup Features Fox, Netflix, and NBC Platforms

Major League Baseball’s All-Star Week returns to Philadelphia from July 10-14, bringing a slate of broadcast and streaming implications for several major media partners. Citizens Bank Park will host the festivities, marking the city’s first time hosting the event since 1996. The schedule extends beyond the Tuesday night game, including the MLB Draft, the Home Run Derby, and the Futures Game.

The distribution of viewing rights highlights the evolving sports media landscape. Fox Corporation remains a primary rights holder, televising the 96th All-Star Game on Tuesday, July 14, at 8:00 p.m. ET on FOX and Fox Deportes. Fox stock recently traded at $54.11, reflecting a 2.49% increase from the previous close. The company continues to leverage live sports as a core component of its programming strategy.

Streaming options are expanding for this year’s events. The Home Run Derby on Monday, July 13, will stream exclusively on Netflix, marking a significant move for the streaming giant into live sports event coverage. Earlier in the week, the MLB Draft and Futures Game will be split across NBC and Peacock on Saturday and Sunday. This is notable for Comcast Corporation, the parent company of NBCUniversal and Peacock. Comcast shares were recently priced at $23.58, with the company maintaining a vast media and technology portfolio.

Additional coverage includes the HBCU Swingman Classic on MLB Network and the All-Star Red Carpet Show. Cord-cutters looking to access the game via live TV bundles can find the event on platforms such as DirecTV, Fubo, and Hulu, which carry the necessary linear channels.

What to watch

• Streaming viewership data: Ratings for the Home Run Derby on Netflix and the Draft on Peacock will provide insight into the effectiveness of non-linear sports distribution.
• Fox advertising revenue: Advertisers for the All-Star Game will indicate current demand for primetime sports inventory on linear television.
• Peacock subscriber growth: Comcast’s upcoming earnings may detail if events like the MLB Draft contributed to user acquisition.

Source: original release