Sorenstam Backs Clark Ahead of NBC-Televised Celebrity Golf Event

Golf legend Annika Sörenstam voiced support for Caitlin Clark during a press conference ahead of the American Century Championship, noting the rookie’s challenging entry into the WNBA. Sörenstam, a partner with Clark through Gainbridge, highlighted the immense popularity Clark brings to women’s sports while suggesting the basketball star needs more latitude to perform on the court.

The annual celebrity golf tournament, scheduled for July 10-12, serves as a convergence point for sports figures and media coverage. The event is broadcast across several platforms, including NBC and Peacock, which are owned by Comcast Corporation. Comcast’s stock was recently trading at $23.34, reflecting a slight increase of 0.28%.

Sörenstam, who hosts an LPGA event sponsored by Gainbridge, remarked on Clark’s impact at her tournaments in Tampa. She described Clark’s presence as energizing, drawing parallels to her own competitive drive. However, Sörenstam also addressed the physical nature of Clark’s current WNBA season, stating that the rookie has not been given sufficient space to play her game and expressing a desire for fairer competition.

The American Century Championship continues to be a significant media property for sports broadcasting, combining celebrity appeal with live sports coverage. While Clark’s professional schedule prevents her from competing in the golf tournament, her association with the event underscores the ongoing intersection between women’s basketball and broader sports media properties.

What to watch

• Viewership ratings for the American Century Championship on NBC and Peacock.
• Future marketing partnerships between Gainbridge and high-profile athletes like Clark.

Source: original release