BATRK $49.25 +0.88% ▲ BETZ $16.53 +0.55% ▲ BYD $70.96 +1.31% ▲ CHDN $81.97 +0.33% ▲ CMCSA $21.90 -0.05% ▼ COLM $59.98 -0.30% ▼ CROX $120.18 -2.40% ▼ CZR $29.04 +0.83% ▲ DECK $87.24 +2.27% ▲ DIS $109.59 -0.91% ▼ DKNG $19.77 +4.89% ▲ DKS $143.77 -0.70% ▼ EBAY $120.47 +0.16% ▲ ESPO $100.48 -0.28% ▼ FLUT $77.38 +4.38% ▲ FOXA $65.27 +1.75% ▲ FWONK $89.93 -0.97% ▼ GENI $6.57 +6.24% ▲ GMBL $0.11 -8.33% ▼ GOLF $79.46 -0.98% ▼ LULU $97.76 +0.51% ▲ LYV $170.80 +0.17% ▲ MANU $20.43 +0.59% ▲ MGM $28.47 -0.80% ▼ MSGE $77.54 -0.28% ▼ MSGS $400.00 +1.17% ▲ NKE $37.21 +0.19% ▲ ONON $35.41 +1.75% ▲ PARA $0.55 +5.94% ▲ PENN $14.71 -1.54% ▼ BATRK $49.25 +0.88% ▲ BETZ $16.53 +0.55% ▲ BYD $70.96 +1.31% ▲ CHDN $81.97 +0.33% ▲ CMCSA $21.90 -0.05% ▼ COLM $59.98 -0.30% ▼ CROX $120.18 -2.40% ▼ CZR $29.04 +0.83% ▲ DECK $87.24 +2.27% ▲ DIS $109.59 -0.91% ▼ DKNG $19.77 +4.89% ▲ DKS $143.77 -0.70% ▼ EBAY $120.47 +0.16% ▲ ESPO $100.48 -0.28% ▼ FLUT $77.38 +4.38% ▲ FOXA $65.27 +1.75% ▲ FWONK $89.93 -0.97% ▼ GENI $6.57 +6.24% ▲ GMBL $0.11 -8.33% ▼ GOLF $79.46 -0.98% ▼ LULU $97.76 +0.51% ▲ LYV $170.80 +0.17% ▲ MANU $20.43 +0.59% ▲ MGM $28.47 -0.80% ▼ MSGE $77.54 -0.28% ▼ MSGS $400.00 +1.17% ▲ NKE $37.21 +0.19% ▲ ONON $35.41 +1.75% ▲ PARA $0.55 +5.94% ▲ PENN $14.71 -1.54% ▼

49ers Eye Backfield Efficiency as Rookie Black Targets Backup Role

July 13, 2026 · by SPW Pipeline

49ers Eye Backfield Efficiency as Rookie Black Targets Backup Role

The San Francisco 49ers are approaching the 2026 season with a strategic focus on managing the workload of star running back Christian McCaffrey. After an MVP-caliber campaign in 2025 that featured 413 total touches, head coach Kyle Shanahan has indicated plans to reduce the veteran’s carries to preserve him for a postseason run. This shift puts significant emphasis on the battle for the RB2 position, a role that third-round rookie Kaelon Black is reportedly positioned to claim.

NBC Sports Bay Area’s Jennifer Lee Chan suggests that Black holds an advantage over previous backups due to a skillset that mirrors McCaffrey’s versatility. Unlike Brian Robinson Jr., the primary backup in 2025, Black offers a three-down capability as a runner and receiver. Chan noted that during Organized Team Activities (OTAs), Black demonstrated a reliable catch radius, making difficult adjustments on off-target passes. This proficiency in the passing game is expected to allow Shanahan to maintain his offensive play-calling structure without needing to adjust the scheme when McCaffrey is off the field.

The 49ers’ front office has prioritized finding a compatible backup, but the team has a mixed history with investing draft capital in the position. Previous third-round selections, such as Trey Sermon (2021) and Tyrion Davis-Price (2022), failed to secure long-term roles due to difficulties mastering the playbook. However, Black’s early performance has led analysts to believe he is on a faster track to earning the coaching staff’s trust.

The development of the running back room will be a key storyline to monitor as the season progresses. The 49ers’ games are broadcast through various regional and national networks, including those operated by Comcast Corporation, which holds a significant stake in sports media distribution through its connectivity and platforms segments. As the team refines its roster, the market will watch how these roster decisions impact on-field product and media engagement.

What to watch

  • Kaelon Black’s usage in preseason games and pass-protection assignments.
  • Christian McCaffrey’s snap counts and touch distribution during the first month of the season.
  • Comcast Corporation’s quarterly earnings for updates on media and viewership metrics.

Source: original release