Fox, Comcast Set to Broadcast MLB All-Star Festivities from Philadelphia

Major League Baseball is bringing its Midsummer Classic back to Philadelphia, as Citizens Bank Park prepares to host the All-Star Game and surrounding events. The lineup of activities, ranging from the Futures Game to the Home Run Derby, offers significant visibility for the league’s broadcast partners. Coverage of the main event will be split between linear television and digital streaming platforms, highlighting the media strategies of major sports-rights holders.

The 2026 All-Star Game is scheduled to air on Tuesday, July 14, at 8 p.m. ET. Fox Corporation will carry the broadcast live on FOX and Fox Deportes, with streaming available via the FOX Sports app. The network will also look to capture audiences earlier in the day with the All-Star Red Carpet Show at 2 p.m. ET on MLB Network and MLB.com. Fox Corporation is currently trading at $55.90, up 0.27% from the previous close.

Beyond the main broadcast, viewers have a variety of streaming options to access the draft and other events. Comcast Corporation, the parent company of NBCUniversal, offers viewing access through Peacock Premium. For $11 per month, subscribers can watch the MLB Draft and the All-Star Futures Game on NBC. Additionally, Fubo, which carries NBC and Fox, lists the Sports plan at $56, though access to MLB Network requires a higher tier. Comcast shares are currently valued at $23.97.

On the field, the National League roster features five representatives from the host Philadelphia Phillies, including outfielder Brandon Marsh. The game will also highlight a new generation of talent, with 26 players making their first All-Star appearance following injuries to veterans like Aaron Judge and Vladimir Guerrero Jr. This shift in roster composition provides a fresh narrative for broadcasters as the American League attempts to rebound from last year’s loss.

What to watch

• Streaming adoption rates for services like Peacock and Fubo during major live sporting events.
• Viewership numbers for the Fox broadcast on July 14.
• The impact of the Home Run Derby moving to Netflix in 2026.

Source: original release