Perdue Forms Multi-Year Alliance with Ravens to Bolster Maryland Hunger Relief

Salisbury-based poultry producer Perdue Farms has entered a multi-year corporate partnership with the Baltimore Ravens, designating the company as the Official Chicken of the NFL franchise. The collaboration integrates Perdue products into the team’s facilities and game-day operations while prioritizing community food security initiatives.

Executives from both organizations celebrated the agreement on July 20 at the Maryland Food Bank. To mark the launch, the partners donated approximately 43,000 pounds of chicken, which translates to 35,600 meals for Maryland residents. Representatives also engaged in volunteer work alongside food bank staff to assist with distribution efforts.

Chris Perdue, senior vice president of marketing, emphasized the company’s century-long history in Maryland, noting that the deal allows Perdue to support the local team while addressing food insecurity in the region. Kevin Rochlitz, the Ravens’ senior vice president and chief sales officer, highlighted the alignment between two long-standing Maryland institutions, stating that the alliance aims to enhance the fan experience and generate a positive community impact.

This partnership adds a major layer of sponsorship to the Ravens’ local portfolio, though the team remains associated with other regional apparel and fitness giants. Under Armour, Inc., a Baltimore-headquartered sportswear company, maintains a significant presence in the market and serves as a key player in the city’s sports business landscape.

What to watch

• Implementation of Perdue branding at Ravens venues during the upcoming NFL season.
• Future joint community initiatives and meal donation totals resulting from the partnership.

Source: original release