New Documentary Explores Economic Barriers in US Soccer Growth

A new feature film titled Can We Kick It? is investigating the historical and structural reasons why soccer has struggled to establish deep roots within Black communities in the United States. Directed by Akbar Majeed, the documentary analyzes the sport’s cultural friction points and the “pay-to-play” economic models that often limit access for urban audiences.

Majeed utilizes the film to challenge traditional narratives surrounding American soccer history. The documentary highlights the legacy of Howard University, a historically Black institution that controversially lost a 1971 NCAA title before winning the championship in 1974. It also reframes the sport’s defining moments, arguing that Joe Gaetjens’s victory against England in the 1950 World Cup—a match featuring Black American players—deserves more historical recognition than the frequently cited 1990 qualifying goal.

The film posits that soccer’s status as “the world’s game” has not translated inclusively within the U.S. market. Majeed points to significant accessibility issues, noting that while basketball thrives as a grassroots sport in American cities, soccer often remains inaccessible due to cost and lack of infrastructure. This creates a void in participation and viewership among demographics that could drive the sport’s domestic expansion.

As the United States prepares to host the 2026 World Cup, the documentary suggests that the business of American soccer must address these historical exclusionary tactics to maximize the event’s impact. Majeed argues that without engaging Black communities and addressing the economic barriers to entry, the sport cannot truly integrate into the wider American culture.

The media rights and broadcasting landscape for the upcoming World Cup is a significant area of interest for sports media companies. Fox Corporation, a major player in sports broadcasting through its Cable Network Programming segment, currently holds a market capitalization of approximately $24.25 billion. As the sport seeks to broaden its domestic appeal, the reach and messaging of networks carrying these matches will be critical to connecting with new audiences.

What to watch

• The release and distribution strategy of Can We Kick It? on streaming platforms.
• Viewerhip ratings for US Men’s National Team matches leading into the 2026 World Cup.
• Quarterly earnings reports from major sports broadcasters regarding sports content licensing.

Source: original release