Under Armour Equips Rickards High After $50K Contest Victory
Under Armour Equips Rickards High After $50K Contest Victory
Under Armour, Inc. is set to outfit a high school football program in Florida following a significant national promotional campaign. Rickards High School has been named the winner of the BSN Sports Home Turf Takeover, securing a prize package valued at $50,000.
The award, targeted for the 2026 season, includes new performance uniforms and facility branding upgrades. The Raiders were selected from a pool of nationwide entries, a effort driven by a school alumnus who nominated the program for the competition. The athletic department has already begun showcasing the new gear, releasing visuals of players in the attire as preseason preparations ramp up.
This initiative highlights ongoing marketing efforts within the high school sector by sportswear manufacturers. As of the latest market check, Under Armour’s stock is trading down approximately 1.3%, with shares priced near $6.83. The company maintains a market capitalization of roughly $2.9 billion and operates within the apparel manufacturing industry.
What to watch
- Future promotional partnerships with BSN Sports.
- Under Armour’s next quarterly earnings report.
- Merchandise updates for the 2026 season.
Source: original release