Comcast’s NBC Sports Amplifies Exposure for Resurgent WMX Series

As the Women’s Motocross (WMX) series gains momentum through strategic scheduling adjustments, the increased visibility is reaching audiences via Comcast Corporation’s broadcasting platforms. The 2025 season has marked a turning point for the discipline, particularly due to a decision by race organizers and media partners to shift race timings to maximize exposure.

A pivotal moment occurred at the Thunder Valley National, where heavy rain disrupted the traditional schedule. Pro Motocross officials, collaborating with Feld Entertainment and Comcast Corporation, opted to move a moto to the halftime break of the men’s National. This decision provided a primetime slot for the women racers, showcasing the class to a broader audience during a live broadcast window.

The season has highlighted the resilience of veteran riders like Jordan Jarvis, who navigated a four-year hiatus of the series to return to competitive form. Jarvis, a former champion who notably qualified for a men’s 250 Pro Motocross race in 2020, has maintained consistent performance in 2025. Since the start of the season, she has finished sixth or better in all but one moto. Her consistency underscores the depth of talent within the series that is now receiving more regular airtime.

The integration of WMX rounds alongside men’s Nationals, coupled with strategic broadcast decisions like the one at Thunder Valley, represents an effort to stabilize the sport’s profile after years of intermittent scheduling. For media companies like Comcast Corporation, which operates the NBC Sports segment, providing coverage for these emerging motorsport narratives offers content for its digital and television platforms.

What to watch

• Future broadcast schedules for remaining rounds to see if halftime slots continue.
• Comcast Corporation’s quarterly results for any updates on sports media engagement metrics.

Source: original release