Dollar Tree 301 Broadcast Set for USA Network as Playoff Race Intensifies

The NASCAR Cup Series is set to hold its penultimate regular-season event, the Dollar Tree 301, on August 23 at New Hampshire Motor Speedway. As the field narrows ahead of the postseason, the race will be broadcast nationally on USA Network, a property of Comcast Corporation.

Viewers can expect the green flag to drop approximately at 1:20 p.m. CT. The 301-lap event covering 318.4 miles on the 1.058-mile oval carries significant implications for the championship standings. Shane van Gisbergen enters the weekend 16th in points, holding a 50-point lead over Ryan Preece for the final playoff eligibility spot. SVG qualified fifth for Trackhouse Racing.

Tyler Reddick secured the pole position for the race, with Josh Berry joining him on the front row. The broadcast will utilize stage lengths of 70, 115, and 116 laps.

In addition to linear television coverage on USA Network, streaming options are available via the HBO MAX app, which will provide the full broadcast feed along with in-car cameras. Audio coverage will be handled by PRN, with streaming available on NASCAR.com and SiriusXM Channel 90.

Comcast, the parent company of USA Network through its Media segment, currently trades with a market capitalization of approximately $90.7 billion. Shares of the media and technology conglomerate were up nearly 1.9% in recent trading.

What to watch

• The battle for the 16th and final playoff spot between Shane van Gisbergen and Ryan Preece.
• Performance of Tyler Reddick from the pole position after reporting practice struggles.
• Future broadcast viewership metrics relevant to Comcast’s Media segment.

Source: original release