Good Good Golf Co-founder Issues Apology Over Controversial Ad Campaign

Garrett Clark, co-founder of the golf media group Good Good Golf, has released a nine-minute video apology addressing the backlash surrounding a recently deleted advertisement. The commercial, which was created in partnership with a major golf equipment manufacturer, depicted Clark shoving a woman to the ground as she reached for a driver. The spot sparked immediate criticism across social media platforms.

Clark stated that he personally wanted to apologize for his role in the skit and the magnitude with which it was executed. He emphasized that he does not support domestic violence or abuse of any kind. According to Clark, the intention behind the advertisement was to recreate a scene from the movie Obsession, where the character would be obsessed with his golf driver. Reflecting on the outcome, he described the ad concept as “super dumb” and a “terrible idea.”

The controversy has drawn reactions from industry leadership. Comcast Corporation, the media conglomerate that operates NBC Sports and Golf Channel through its Cable Networks division, reported on comments made by PGA Tour Commissioner Jay Monahan’s deputy, though the narrative attribution cited NBC News directly. PGA Tour CEO Brian Rolapp told reporters on Tuesday that Good Good Golf’s initial response to the incident was “disappointing,” noting it appeared “a bit defensive and late.”

Despite the early criticism, Rolapp indicated that the group’s subsequent responses have improved. He mentioned that the Tour had held conversations with the parties involved, but reiterated that the organization was disappointed with the original content.

Comcast, the parent company of the news outlet covering Rolapp’s comments, was trading at $27.20 on Wednesday, reflecting a slight increase from the previous close.

What to watch

• Future marketing partnerships between Good Good Golf and equipment manufacturers.
• Official statements from Callaway Golf regarding brand safety protocols.

Source: original release