Comcast’s NFL Network to Broadcast Buccaneers-Jaguars Preseason Finale

The Week 3 slate of the 2026 NFL preseason concludes tonight with an in-state clash as the Tampa Bay Buccaneers visit EverBank Stadium to face the Jacksonville Jaguars. As teams finalize their rosters ahead of the regular season, the matchup will serve as a key evaluation opportunity for coaches on both sidelines.

From a media and distribution perspective, the game highlights the continued role of national cable broadcasters in the NFL’s preseason schedule. The contest is set to air nationally on NFL Network, which is owned and operated by Comcast Corporation under its NBCUniversal Telemundo Enterprises subsidiary. Kickoff is scheduled for 7:30 p.m. ET on Friday, Aug. 28.

Locally, the broadcast will be split between major network affiliates in the respective markets. Viewers in the Jacksonville area can tune in to WFOX FOX30, while the Tampa Bay-St. Petersburg market will carry the game on WFLA NBC 8. The availability of the game on both a national cable network and local over-the-air broadcasts illustrates the multi-platform distribution strategy that remains central to sports media rights.

Streaming options for the game include platforms that carry NFL Network, offering cord-cutters access to the Friday night showcase.

What to watch

• Look for updates on NFL viewership ratings for Week 3 of the preseason, which provide data points for media companies like Comcast.
• Monitor upcoming quarterly earnings from Comcast for commentary on Peacock streaming growth and cable network performance.

Source: original release