Comcast’s NBC Broadcasts Week 0 Opener Between USC and San Jose State

The 2026 college football season kicked off on Sunday with a Week 0 non-conference matchup at the Los Angeles Memorial Coliseum. The game, broadcast nationally on NBC, featured No. 14 USC hosting San Jose State. As the home team secured a 14-0 lead by the early stages of the second quarter, the event served as a significant programming component for Comcast Corporation.

Comcast, through its Media segment, utilizes high-profile sporting events like this to drive viewership across its Peacock streaming platform and traditional television networks. The telecast provided the company with an opportunity to advertise its ecosystem to a captive audience early in the sports calendar. USC entered the contest with high expectations, led by head coach Lincoln Riley and redshirt senior quarterback Jayden Maiava, who topped the nation in QBR during the 2025 season.

On the field, the Trojans’ offense outpaced the Spartans significantly. By the 14:20 mark in the second quarter, USC had put up 14 points while holding San Jose State scoreless. Statistically, San Jose State struggled to move the ball, managing only 4 rushing yards and 7 passing yards in the early going. In contrast, USC’s offensive production kept the momentum firmly with the home team.

What to watch

• Future viewership ratings for NBC’s college football slate as Comcast reports quarterly earnings.
• USC’s performance progression under Lincoln Riley as the season advances.

Source: original release