BATRK $54.06 +1.39% ▲ BETZ $17.43 -1.64% ▼ BYD $71.84 +0.14% ▲ CHDN $79.41 -1.30% ▼ CMCSA $22.13 +0.87% ▲ COLM $56.97 -0.05% ▼ CROX $123.44 +0.03% ▲ CZR $29.62 +0.10% ▲ DECK $78.68 -0.15% ▼ DIS $105.56 +0.51% ▲ DKNG $21.27 -0.14% ▼ DKS $133.25 -0.68% ▼ EBAY $107.83 +0.00% ▲ ESPO $97.15 -0.73% ▼ FLUT $81.89 -0.12% ▼ FOXA $63.84 +0.14% ▲ FWONK $95.08 +2.51% ▲ GENI $5.80 +0.00% ▲ GMBL $0.12 +0.00% ▲ GOLF $82.36 -0.71% ▼ LULU $101.64 +0.05% ▲ LYV $171.06 +1.20% ▲ MANU $20.94 +1.95% ▲ MGM $33.69 +0.03% ▲ MSGE $79.22 -0.97% ▼ MSGS $402.50 +1.95% ▲ NKE $35.99 -0.03% ▼ ONON $30.46 +0.76% ▲ PARA $0.82 +10.86% ▲ PENN $15.49 -0.06% ▼ BATRK $54.06 +1.39% ▲ BETZ $17.43 -1.64% ▼ BYD $71.84 +0.14% ▲ CHDN $79.41 -1.30% ▼ CMCSA $22.13 +0.87% ▲ COLM $56.97 -0.05% ▼ CROX $123.44 +0.03% ▲ CZR $29.62 +0.10% ▲ DECK $78.68 -0.15% ▼ DIS $105.56 +0.51% ▲ DKNG $21.27 -0.14% ▼ DKS $133.25 -0.68% ▼ EBAY $107.83 +0.00% ▲ ESPO $97.15 -0.73% ▼ FLUT $81.89 -0.12% ▼ FOXA $63.84 +0.14% ▲ FWONK $95.08 +2.51% ▲ GENI $5.80 +0.00% ▲ GMBL $0.12 +0.00% ▲ GOLF $82.36 -0.71% ▼ LULU $101.64 +0.05% ▲ LYV $171.06 +1.20% ▲ MANU $20.94 +1.95% ▲ MGM $33.69 +0.03% ▲ MSGE $79.22 -0.97% ▼ MSGS $402.50 +1.95% ▲ NKE $35.99 -0.03% ▼ ONON $30.46 +0.76% ▲ PARA $0.82 +10.86% ▲ PENN $15.49 -0.06% ▼

College Football Week 3 Delivers SEC Showdown and Friday Night Opener

September 18, 2026 · by SPW Pipeline

College Football Week 3 Delivers SEC Showdown and Friday Night Opener

Week 3 of the college football season marks the point where marquee programs begin trading cupcakes for conference competition, and this weekend’s slate features one of the sport’s most anticipated matchups of the young season.

No. 7 LSU at No. 9 Ole Miss

The headline game is a prime-time SEC clash in Oxford, scheduled for Saturday at 7:30 p.m. ET on ABC. The matchup carries added emotional weight for Ole Miss fans following Lane Kiffin’s departure, but the stakes extend well beyond any personal storylines — both teams enter with conference and College Football Playoff ambitions despite the early September calendar.

Injury uncertainty adds intrigue. LSU quarterback Sam Leavitt, previously listed as doubtful, has been upgraded to questionable on the injury report. Tigers fans suspect gamesmanship, but his availability clearly matters: LSU’s offense leans on connections with tight end Trey’Dez Green and receiver Winston Watkins. The Tigers’ defense has been among the season’s steadier units, blending returning linebacker Whit Weeks with transfer impact, including defensive end Princewill Umanmielen.

Ole Miss counters with dual-threat quarterback Trinidad Chambliss, who will need running back Kewan Lacy to grind out tough yards and receiver Deuce Alexander to open the field vertically. The Rebels’ defense has been vulnerable to big plays, though linebackers Suntarine Perkins and Luke Ferrelli bring experience to the middle of the field.

No. 23 Houston at No. 12 Texas Tech

The weekend kicks off early with a Friday night Top 25 meeting between Houston and Texas Tech, set for 8 p.m. ET. The game gives Week 3 a meaningful conference result before most of Saturday’s slate even begins.

For media companies, high-profile college football windows remain a key driver of viewership. Comcast (NASDAQ: CMCSA), whose NBCUniversal unit airs Big Ten football and whose shares recently traded at $22.91, down 0.48% from the prior close of $23.02, is among the media players whose networks benefit from marquee college sports programming.

What to watch

  • Sam Leavitt’s official status on LSU’s final injury report before Saturday’s kickoff.
  • How the ACC and Big 12 standings shape up after Friday’s Houston–Texas Tech result.
  • Television ratings data from the prime-time SEC window, a signal media companies track closely.
  • Upcoming Week 4 schedules, as conference play intensifies for ranked teams.

Source: original release.