Why Mike Ryan Ruiz Believes The Dan Le Batard Show Still Has More Stories to Tell
In the history of sports talk radio, there has never been a show that has survived and thrived like The Dan Le Batard Show. The program combines comedy, celebrity, controversy, and character with sports, creating a unique formula. The show was created in a traditional local market, elevated to national syndication, and eventually transcended to independence in the digital space. Mike Ryan Ruiz has witnessed the show’s evolution while experiencing his own.
“I was selling veterinary pharmaceuticals. That job sucked. But while I was doing that job, I listened to the Le Batard Show. That was the best part of my day,” explained Ruiz, recalling his experience with the program before joining it. “It was a really good show. I enjoyed getting involved as a listener from my desk. It grabbed me because it was more ambitious than your standard radio show.”
Ruiz always envisioned a career in sports, first taking an unpaid internship with the Florida Panthers after college. But with a little money saved and an opportunity to take a chance, he arranged an internship with 790 The Ticket, the station carrying the program he had become a devoted listener of.
Breaking Norms
Now, two decades later, Ruiz is one of the personalities who make up the flagship program under Le Batard’s content company, Meadowlark Media. Twenty years of success in local markets eventually led to ESPN Radio and, ultimately, independence. Ruiz is proud of the program’s history and the role he has played throughout its evolution.
“We were at the forefront of digital audio. So, we knew that the industry was going to evolve. But I’m not sure I foresaw a day where all radio shows would have to be multimedia to grow, especially being good out of the gates when it comes to podcasting,” explained Ruiz. “We knew that the show was special and would really grow as the industry was evolving.”
The journey to independence is unlike any other program in the history of the medium. The success that has followed makes the story even more remarkable. The program continues to grow in sponsorship and distribution, while many of its peers struggle to find opportunities to expand their reach and impact in the digital content space.
However, despite its continued growth and success, Ruiz feels the show still doesn’t receive the respect it deserves from the industry.
“I don’t think there was ever a show like it. Whether people know it or not, a lot has been borrowed from it. The industry went from opinionated talking heads from on high to more personality-driven stuff,” said Ruiz. “Sports always had a starch to it where the gatekeepers didn’t allow a lot of what we provided. We changed the industry in many ways, and I don’t know if we get the proper respect for it.”
Moving Puzzle Pieces
Ruiz also credits the program’s legacy of creating new stars in the industry by giving them a platform on the Le Batard Show. From Pablo Torre to Mina Kimes and many in between, he says the show didn’t necessarily discover those personalities, but it allowed them to showcase their abilities to a larger audience.
The show has always featured a large cast of characters and witnessed many changes over the years. However, the past year proved difficult, with several key members of the Le Batard team moving on from the program.
The biggest departure was Jon “Stugotz” Weiner, who left the program to pursue his own independent platforms before eventually returning to syndicated sports radio with FOX Sports Radio.
“We did hit a rut as the Stugotz stuff came to a head. We also had changes in venue, how we approached the show, and life in general. There was a lot to navigate and difficulty personally and professionally. It took a minute. Probably the most struggle we’ve had doing that stuff,” said Ruiz. “We have some real positive energy on the show now. It took a minute to hone those characters down. But I love where the show is positioned. We’re back to having a ton of fun and being proud of what we’re doing.”
Since Stugotz’s departure, Jonathan Zaslow has stepped into the main co-host role on the program. Ruiz credits Zaslow for how he has embraced the new role and the amount of preparation he brings to the program.
“It’s a whole new energy. He’s got all the eccentricities and things you love from a talent with delivery, voice, and weirdness. As a bonus, he really follows sports and is well informed. That’s a hugely important piece to our show. Especially when the national perception of our show is that it’s a comedy show, not a sports show,” explained Ruiz.
The Dan Le Batard Show has always considered itself a comedy program first. Ruiz takes pride in that label. He believes sports are the entry point into larger conversations, saying the program embraces the challenge of being a character-driven comedy show that can also talk about sports.
Ruiz says he can envision a day when Stugotz reunites with his longtime co-host, Le Batard, even if only for a limited appearance.
“This is the entertainment business. I do think we had a successful partnership. I do hope for a day where we could get the ‘ending’ better than we did before. A lot of the latency in being able to move forward was genuinely the parties trying to work to a place where they could get it right. Sometimes you don’t. We were as transparent as we could be to an audience that we were trying to shield from some stuff as we were fighting to keep some stuff together,” explained Ruiz. “But right now, my focus is on the show that we’re doing right now. It’s genuinely improved by leaps and bounds lately.”
Devoted Audience
Part of the show’s evolution has been its focus on serving the audience. What once reached listeners through traditional radio has now evolved into an on-demand experience. Ruiz understands that the modern consumer no longer wants to devote the same energy they once did to falling in love with a program.
That’s why the story of the Le Batard Show audience is one worth examining. They forged the connection in a traditional setting, strengthened it through syndication and an on-demand audience, and now continue building it within the digital content community.
“For us, even when we broke nationally, the place most people found us was through podcasts. Even as we build out a more robust video operation, that’s where most people are super comfortable making us a part of their day,” said Ruiz. “In terms of daily output from a live show, we’re one of the better ones, if not the best. People have a lot of options, and there’s a lot of really good shows. But we’re still a part of that conversation.”
Ruiz says the program continues to lean into the human connection created through every discussion. It’s something he believes automation and artificial intelligence will never replace. Admittedly, Ruiz says he’s not a fan of AI and insists the program is attempting to
Source: sports.yahoo.com — article syndicated from the publisher’s feed; all rights remain with the original publisher.